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DCA’s Approach to MarTech Investment
The marketing technology sector has seen strong growth in recent years and is expected to continue at this high pace into the future as businesses increasingly adopt sophisticated MarTech tools to drive efficiency and effectiveness in their marketing efforts. DCA has sought to capitalize on these advances by investing in several MarTech platforms, including marketplaces, marketing automation/optimization, and digital marketing infrastructure. MarTech companies’ competitive advantage lies in their ability to capture and leverage data that facilitates valuable insights. DCA typically focuses on identifying and supporting companies that disrupt traditional marketing strategies and infrastructure in out-of-date industries.
DCA's Crossover Strategy
Crossover investing is a key trend across the capital markets and an important component to DCA’s approach to MarTech investment. Put simply, a venture capital crossover fund is one that invests in both private and publicly traded companies, such as funds that hold onto some or all of their portfolio companies after they go public. DCA fully expects crossover investing to be a long-term trend that will play a prominent role in shaping the future of venture capital for a variety of reasons.
More Liquidity
Longer Investment Lifecycle
Diversification
Shorter Lockups
